When I first heard about Pokémon Go I thought to myself: "New hype that won't last more than 2 weeks." Boy, was I wrong! I still haven't downloaded the app and joined in the frenzy but I'd like to share with you 5 impressive numbers to explain what is going on.
- 75 million downloads in 25 days in iOS and Android, although it's only available in 32 countries. It's the most downloaded game in the history of the US;
- 121% increase in the value of Nintendo shares in just over a week after 6 July. Granted, they have gone down again, but they are still about 50% more valuable than before Pokémon Go was launched;
- €9,813 per minute! This much revenue is generated by Pokémon Go through in-app sales. Popular games like Cash of Clans or Candy Crush produce €2,312 and €1,173 per minute;
- 23 million active daily users in the US alone, another record for Pokémon Go ahead of Candy Crush (which achieved 22 million active daily users when it launched in 2013);
- more than 30 minutes per day is the average time players spend on the game, more than what they spend on favourite lifestyle apps like Facebook or Snapchat.
Much like with financial investments, also here past performances do not guarantee future profits. We'll see if after the summer if Pokémon Go continues to produce such amazing results for the companies involved!
