Keep Contact has announced that it has reinforced its media monitoring service in Luxembourg; monitoring has become an important driver of competitiveness as it enables a company to better understand its image, monitor its competitors and recognise developments in its business sector.
Now a key part of any business communication strategy, media monitoring (press, radio, TV, web, advertising and social networks) enables a company to receive regular, relevant information on specific subjects (finance, law, economy, health, sport, etc.). In an open economy, all companies, whether big or small, public institutions and associations must know what is going on around them to adapt their products and services. They are on the lookout for faint signs enabling them to anticipate future changes and developments.
Know to act
By offering its clients monitoring and analysis tools, Keep Contact is helping them to find their way through this never-ending tunnel of information.
“We select, sort and categorise information, keeping only that which is essential for our clients. To ensure successful monitoring, we define all their sectors of interest, the frequency of supplying information and the geographical area to be studied. We have effective tools for monitoring: Keep Clip® is a monitoring software that was developed exclusively for our agency. Not only does it check newspapers, but it also scans the Internet and social networks. We give them a complete, thematic summary prepared by an editor, providing an overview of the information, while at the same time focusing on the different ways that the media deal with news." explained Ludivine Plessy, founder and CEO of Keep Contact.¨
Catherine Plessy, Development Manager at Keep Contact added “In a world where everything is changing very quickly, where there is little trust, companies must work on the relationship between their clients and the community to develop new markets and establish their reputation. The importance of identifying their targets, of gathering the right information, of monitoring their business sector, competitors and their reputation and creating relevant content are key tools to sustain their development and gain market share."
Keep Contact is a member of Synap (National Union of press officers and public relations advisers) and FIBEP (International Federation of Press Clipping Bureaus). Keep Contact collaborates with the Kantar Media group for international monitoring and analysis.
Présentation veille médias | Keep-Contact... par keepcontact
