On Friday 5 December 2025, LetzDrive.lu, Luxembourg’s automotive classifieds platform serving the Grand Region, announced the launch of its AI-based sales advisor ALEX.
LetzDrive.lu described ALEX as “the first intelligent sales assistant powered by artificial intelligence in the Luxembourg automotive sector” and said it changes how customers can search for vehicles online. Unlike traditional search engines, ALEX interacts naturally with users to understand their needs and guide them to the ideal car, 24 hours a day, seven days a week.
Olivier Toscano, founder of LetzDrive.lu, said: “We are the first automotive site in Luxembourg to offer an intelligent sales advisor. ALEX transforms the way clients look for their vehicle. Instead of manually filtering through hundreds of options, they simply discuss their requirements as they would with a professional salesperson.”
According to the LetzDrive.lu, ALEX understands natural language in both French and English. It asks relevant questions, analyses answers and automatically generates optimised searches across the thousands of vehicles listed on the platform.
Key features of ALEX include:
• multilingual natural conversation, available in both English and French;
• automatic generation of personalised searches;
• saved searches with automatic alerts;
• continuous availability with no waiting time.
Originally launched in July 2025, LetzDrive.lu said it now works with more than 40 partner garages, hosting over 3,200 listings and attracting more than 1,000 unique daily visitors. The platform serves Luxembourg and is gradually expanding into the Grand Region, including Moselle and Meurthe-et-Moselle.
LetzDrive.lu offers:
• unlimited free listings for professionals;
• pay-per-click sponsorship (payment only when customers click);
• no arbitrary price increases (no private equity influence);
• automatic synchronisation with existing management software.
Olivier Toscano explained: “Garages suffer under platforms that increase fees by 20% each year without delivering real innovation. We offer a fair alternative: you only pay for concrete results.”
Alongside ALEX, LetzDrive.lu said it had introduced thirteen new search filters, including transmission type, engine power, colour, price trends, number of previous owners, and warranty. A popularity badge now shows the number of times a listing has been added to favourites, helping buyers quickly spot the most liked vehicles.
