Farvest Group, the Luxembourg-headquartered event and media agency that organises events such as ICT Spring, has announced, on the occasion of the World Creativity Day, the imminent launch of its latest digital project: Brainfeed.
This new platform, providing, digital infographics of all kinds, allows brands to communicate in an effective and fun way. Brainfeed promotes visual communication: "Discover the best infographics, improve your presentation, increase your knowledge. Feed your brain."
Internally developed during the first weeks of confinement, the Brainfeed project had been in the pipeline for several weeks: "the current situation has only accelerated its development, and the release of a beta version at the end of April. The concept was already clear and well defined: to allow professionals, but also curious minds, to refer to Brainfeed for their key information researches, thanks to digital infographics on different sectors, from technology to human resources, through mobility, and without forgetting leisure. In addition, through Brainfeed, we would like to highlight our clients' content production and infographics, which are highly appreciated because they are efficient and aesthetic” confirmed Kamel Amroune, CEO of Farvest Group.
As shown by many experts and professionals in the fields of learning and training, 90% of the information sent to the brain is visual. Therefore, we retain 70% of what we see, 20% of what we hear, and only 10% of what we read. In fact, infographics enable a clear storytelling that requires only a few seconds of attention. This kind of visual communication illustrate the expertise and values of companies, highlight the results of studies and white papers, while helping to build a strong brand. In addition, they are generally strongly liked and commented, but also and above all shared, on social medias.
About ten days ago, since the launch of Brainfeed, the interface of the infographic bank has been redesigned to better highlight the visual content already published on the website and to offer an even more pleasant user experience.
"Brainfeed's ambition is to become, in the long term, an essential website that agencies, clients and associations will be able to use to maximise the visibility of their creations" concluded Kamel Amroune, whose agency has developed several digital projects during this period of confinement in the Grand Duchy of Luxembourg, including Insights and Lux-on-nomi.
More further details, see www.brainfeed.lu
