On Sunday 18 August 2024, the organising committee of the Škoda Tour de Luxembourg announced that Lidl has become the new sponsor of the yellow jersey of the overall leader, with a two-year partnership until 2025.
Andy Schleck, President of the Škoda Tour de Luxembourg, is delighted with this new collaboration and stated: “I am very pleased that we have found such a strong international partner in Lidl. We are looking forward to working with one of the leading food retailers in Europe, which represents an important step in the growth of the Škoda Tour de Luxembourg.”
Hendrik Van Wilderode, board member purchase & marketing Lidl Luxembourg, stated: “We are very proud to present this new partnership, because cycling is a sport accessible to everyone, just like our products. In addition, it brings people closer and connects, and the Škoda Tour de Luxembourg offers a unique opportunity to enjoy top-level sport while having fun. We are convinced that the energy and pleasure of cycling go hand in hand with the energy provided by our fresh products.”
From 18 to 22 September 2024, some of the world’s best teams and riders will once again offer fans an exciting spectacle on the roads of Luxembourg – for further details on the 84th Škoda Tour de Luxembourg, see https://skodatour.lu/.
About Lidl Luxembourg
Lidl is an international supermarket chain with 11 branches in Luxembourg and employing more than 380 staff.
About the Škoda Tour de Luxembourg
The Škoda Tour de Luxembourg is the only professional cycling race in the Grand Duchy. Launched in 1935, it has already seen big stars win the race, such as Bernard Hinault, Thomas Voeckler, Fränk Schleck, Jakob Fuglsang, Greg van Avermaet, Joao Almeida and Marc Hirschi.
Since Andy Schleck, winner of the 2010 Tour de France, and his team took over the presidency of the Škoda Tour de Luxembourg in 2017, the race has been growing rapidly. For the past four years, it has been part of the UCI ProSeries, the second highest league in international cycling.
