In the presence of Luxembourg's Minister for Small and Medium-sized Enterprises and Tourism, Lex Delles, and the Director of the Chamber of Skilled Trades and Crafts, Tom Wirion, 83 Luxembourg companies received the "Made in Luxembourg’ label at an award ceremony at the Luxembourg Chamber of Commerce on Thursday 2 June 2022.
"The number of applications for the label has continued to rise in recent years", Carlo Thelen, Director General of the Chamber of Commerce, noted. This is consistent with the trend, as Minister Delles explained, that "customers and service providers are focusing more and more on identity, short distances and sustainability".
The importance of marketing was the theme of this year's award ceremony. Local entrepreneur Gabriel Boisante explained to the audience the steps that need to be taken to successfully implement a marketing strategy. He illustrated his own approach by presenting the stages of his diverse career between Paris and Luxembourg, the opening of a series of bars and restaurants such as Mamacita, Paname or Bazaar, to name but a few, or the development of the Twisted Cat beer as well as his joining, in 2016, the municipal council of the City of Luxembourg (Ville de Luxembourg - VdL). He stressed the importance of standing out, defining oneself, working on one's strengths and being persuasive.
To date, more than 1,600 companies have been awarded the "Made in Luxembourg" label. To be awarded the label, a company must justify the production of goods or the anchoring of its services in Luxembourg and have been in existence for at least twelve months.
The objective of this label is to promote the products and services of companies established in Luxembourg that want to stand out abroad as part of an internationalisation strategy. In this context, Carlo Thelen referred to the recent "Made in Luxembourg" week at Expo 2020 Dubai, during which "twelve Luxembourg companies showed an international audience and visitors from Luxembourg the high level of expertise, creativity and passion that characterise our 'Made in Luxembourg' companies".
The first steps to define a concept for the World Expo in Osaka in 2025 have been taken and an event showcasing the "Made in Luxembourg" label will be included.