On Sunday 22 June 2026, Luxembourg based public relations agency waveL communications, headquartered in Luxembourg-Gasperich, announced the launch of a new branch based in Athens, Greece, focusing on storytelling, strategy and networking within the arts sector.
The new venture waveL art aims to connect artists, galleries, curators and collectors with entrepreneurs, scientists and the academic community. According to waveL, it will develop communication strategies, narratives, events and projects while working closely with its parent company and drawing on its presence in Luxembourg, France, Germany, the United Kingdom (UK), Portugal and Greece.
Alongside the launch of waveL art, the company also announced waveL lab, a laboratory, think tank and forum intended to encourage reflection and exchange on global challenges, including protecting the planet and exploring space.
Commenting on the launch, Markus Payer, Founder and Director of waveL, said: "At waveL, we combine a passion for complex high-tech and science-based communication with a focus on sophisticated storytelling, editorial excellence and multilateral networking. When we want to connect people, we need truly engaging narratives. We need to apply all forms of intelligence, science, technology, business, and art. In all these layers, clever and compelling storytelling is essential. waveL art is the next step on our journey. We move from the art of storytelling to the storytelling of art."
