At its cabinet meeting on Friday, the Luxembourg government gave the green light to the implementation of the action plan for the country's Nation Branding initiative.
This will see increased communication between institutional and state players for public communication in order to develop the brand identity and propose concrete projects.
One of the actions at the national level will be to organise a public conference on 27 January 2016.
For further details, see http://www.chronicle.lu/categoriesluxembourgathome/item/12391-luxembourg-s-nation-branding-strategy-to-reflect-reliability,-dynamism-and-openness-as-an-ally.
