253,835 people reportedly passed through Belgium's Libramont Agricultural Fair from 24 to 27 July 2015 and Demoforest, subsequently held on 28 and 29 July 2015.
The number of visitors represented a record for the Fair, which celebrated its 81st edition this year. The Libramont Fair annually hosts 1,800 exhibitors and brands over a 300,000 m2 space, as a means of representing the various facets of the rural world, from machinery, livestock breeding and forestry, to the agri-food industry, horticulture and research, education and culture.
It is for this reason that Luxembourg brewery Bofferding stated it wished to be part of the annual event, to affirm its position in the Belgian market at what it claimed was an unparalleled event in Europe. The company reported that its presence at the fair did not go unnoticed, with sales increasing 23% from the previous year due to not just its Bofferding and Battin beers but also its specialties of Fruitée, Extra and Triple.
The event was also attended by Luxembourg's Minister of Agriculture, Fernand Etgen, as well as his Belgian counterparts Willy Borsus, Minister of Federal Agriculture and René Collin, Minister of Regional Agriculture.
Photo by Bofferding
