VELTRA.com, a global online tour and activity booking service based in Tokyo, today announced it will be setting up a business base in Luxembourg.
The beginnings of VELTRA in 1991 were directed primarily towards the Japanese market, but the company now aims to promote a global activity marketplace for tours all over the world, with branches in Honolulu, London, Paris and Malaysia. The Luxembourg-based company (trial name: VELTRA Lux) will not only consolidate administrative functions of VELTRA's existing offices in the world, but will also coordinate strategic business planning and marketing execution for global customers.
VELTRA Lux is the 3rd office established in Europe, after the company set up subsidiaries in Paris and London, ensuring that all the marketing activities are being done locally. VELTRA Lux will play a rather strategic role for the entire VELTRA group, while providing many benefits to current travel business as well.
VELTRA currently offers over 12,000 tours in 300 destinations, on their Japanese and English website. VELTRA also stated plans to launch a Chinese language site within a year.
On the first day of his official visit in Japan, from 16 to 18 July 2015, Prime Minister and Minister for Communications and Media Xavier Bettel deemed the establishment of Veltra as reflective of the close ties that have been strengthened between Japan and Luxembourg over the years and that continue to be fostered by regular contact, such as the four-day working visit of Xavier Bettel to Tokyo that starts today.
"I am particularly delighted to see that the management team of Veltra Corporation has chosen Luxembourg as its location to implement the strategic functions for the European market," stated Deputy Prime Minister, Minister of the Economy Étienne Schneider. "The consistent and dynamic economic development policy of the Government to put in place a state of the art ICT ecosystem for startup companies has significantly contributed to Luxembourg’s key role as a gateway for Japanese companies. I am proud that we can now add Veltra as a new member to the Japanese business community in Luxembourg that includes not only financial institutions, but also players like Rakuten, Fanuc or Nomura Research Institute."
