Inauguration of the new Bosch Store in Luxembourg City;
Credit: Bosch Store
Thursday 31 March 2022 saw the inauguration of a new Bosch Store at 40 Rue du Curé in Luxembourg-Ville.
Present in the Greater Region for more than 130 years, the Bosch brand is continuing to grow on the local market by opening a Bosch Store in the heart of the Luxembourg City. Located near the Grand Ducal Palace in an historic building, the new Bosch Store aims to bring modernity and dynamism to the old town.
The purpose of this new point of sale is to create a new brand experience for Bosch consumers and to introduce its innovative products. Displayed across an area of 200 m2 is a wide range of small and large household appliances as well as exclusive products, such as the SmartGrow Life, an indoor vegetable garden allowing customers to harvest fresh aromatic herbs even in winter.
After two difficult years linked to the COVID-19 pandemic, the desire of customers to have personal contact has come to the fore. Bosch's offer is centred on tailor-made service and advice. The Bosch Store team is made up of six employees, who have undergone extensive training on the products and the Bosch brand identity. Customers can be served in the three official languages of Luxembourg, as well as in English, Portuguese or Italian.
In 2009, Bosch Appliances established its Luxembourg headquarters in Senningerberg and currently has an after-sales team of ten technicians who travel around the Grand Duchy daily to provide solutions to customers.
The new Bosch Store (40 Rue du Curé, L-1368 Luxembourg) is open Monday to Friday from 10:00 to 19:00 and Saturdays from 09:00 to 18:00.
