Credit: Xuppi.com

Luxembourg-based startup Xuppi.com has announced the launch of its new Xuppi social commerce platform, which aims to make e-commerce entertaining via livestreaming.

Xuppi is an interactive e-commerce platform that enables sellers to partner with verified influencers and livestreamers to reach their fan base in a social way by creating content around the products and labels and leading to on-the-spot sales.

Brands have an opportunity to collaborate with verified creators who can showcase their products and promote them on social media as well as on https://www.xuppi.com/. The platform currently facilitates automated payouts in more than 44 currencies.

Speaking on the launch of the platform, Pankaj Chadha, Co-founder of Xuppi.com, said: "We have developed Xuppi as a discovery platform where the seller can showcase their product to the buyer resulting in demand creation. Xuppi is E-commerce 2.0, wherein we progress from need-based buying to want and impulse driven shopping. Xuppi uniquely combines the power of live shopping and video streaming, using advanced features like live chat and enables a buyer to complete the transaction on the same screen, without having to switch between platforms. We also help sellers do a multi-host live with influencers wherein the influencers can invite their fanbase to see sellers range of products, ask questions and make informed purchase decisions. We are a community-based platform wherein the buyers interact and engage with seller in a unique way".

Xuppi.com was founded by Pankaj Chadha and Anshul Gupta. Spread out between Luxembourg, the United Kingdom (UK) and India, Xuppi.com is now a 70-member team, on track to grow and expand in European markets.

The platform proved successful in its beta launch in India and has already collaborated with some of the country’s leading brands, allowing for smart shipping to over 27,000 postcodes. Sellers can choose to partner with over 2,500 verified influencers in the United States, the UK, Latin America and India to boost sales and branding and expand their customer base.

Xuppi.com will now start onboarding sellers and creators in the Benelux region for 2022 and those in the UK for 2023.

A mobile application will be available shortly, both for iOS and Android devices.