MIT Sloan Management Review and Deloitte Digital today released the findings of their recent research, revealing that multi-generational groups of employees are dissatisfied with the digital progress of their organisation.
The research, clarified in a report entitled 'Strategy, Not Technology, Drives Digital Transformation', was derived from the fourth annual global survey of more than 4,800 business executives across 27 industries and 129 countries, of which Luxembourg was one. The report suggests that many employees worldwide have been voicing a desire to work for digitally-advanced leaders who are able to nurture a company environment based on change and reinvention.
"Employees are paying attention to their organisations’ digital initiatives," commented Gerald (Jerry) Kane, associate professor of information systems at the Carroll School of Management, Boston College and co-author of the report. "Many employees are dissatisfied with their organisation’s digital progress to date."
According to the creators of the study, the announcement of Luxembourg's 'Digital Lëtzebuerg' strategy in October of last year accounts for this global advance towards digital transformation. Innovative technology companies have recently developed in the Grand Duchy, but apparently still need to pave the way in digital strategy as well to remain current and attract talent.
Employees are reflecting this need, with almost 80% of respondents, across all age groups from 22 to 60, voicing their desire to work for a digitally-enabled company or leader. Staying on the cutting edge of digital strategy will reportedly be important for Luxembourg and Europe generally, as more than 75% of respondents from digitally-mature organisations agreed or strongly agreed that their organisations provided the necessary skills to capitalise on digital trends. For companies with a low digital maturity, on the other hand, demonstrated a plummeting figure of 19%.
Deloitte Digital’s Doug Palmer, co-author of the report and principal, Deloitte Consulting LLP, explained: "The importance of having a clearly articulated digital strategy was a major finding. Those companies developing enterprise-level digital strategies are moving ahead, while those that aren’t are struggling. These digitally maturing companies embrace innovation and collaboration and have leaders who understand both technology and its potential impact on the business."
"Luxembourg as a country has already taken a step in the right direction with the Digital Lëtzebuerg strategy," continued Deloitte Luxembourg’s Patrick Laurent, Partner, Technology & Enterprise Application. "The challenge will be to ensure that companies, particularly in the financial sector, take up this strategy and implement it. Moreover, as the survey highlights, employers will need to respond to employees’ wish to work for digital leaders while also providing them with skills training and clearly explaining the value of a digital strategy."
