To meet the demands of the market and confirm its expertise, Mediation Field Marketing, an agency specialising in field actions and event hostesses, has launched its Field Academy to train its commercial representatives and its reception staff.
A booming business
"In recent years our activity has witnessed an important development. Brands are increasingly investing in field actions and attach great importance to the welcome and frameworking of their events. They use our services because we can offer them qualified and multilingual trained staff. Since our inception, we have conducted training. Today we decided to formalise a course of a few hours and a certificate"; explained Netty Thines, Director and co-founder of the agency.
To retain and motivate staff
In addition to demonstrating the expertise of the agency, this training also covers how to retain and motivate staff. "Following this training enables our recruits to feel proud and involved in their work. Being a host / hostess business requires a lot of skills we teach them through case studies and role plays"; continued Renée Stein, project manager.
To professionalise the sector
Active in various international and local organisations, Netty Thines has always been committed to recognise the professionalism of the sector. "Our profession is still not recognised enough. To launch Field Academy is above all part of our strategy to enhance our expertise both in our personnel and our customers"; she said.
A rewarding training
This training course represents a considerable asset for those who follow it. "I find that to participate in the Field Academy training course and working for Mediation Field Marketing is an opportunity because this is actually a plus in my professional curriculum. It shows potential employers my qualifications and my experience" concluded a commercial trainee.
