This evening, on Thursday 9 February 2017, Luxexpo presented its new identity as LUXEXPO THE BOX.
Luxexpo has acquired a new graphic identity to meet the expectations and demands of the MICE (meetings) market and promote events for the largest possible audience, with both current and new international clients.
LUXEXPO THE BOX aims to be simultaneously an economic showcase of the Grand Duchy and the neighbouring region, and confirm its role as an image vector of Luxembourg and its capital.
Three elements constitute the new identity. The first, LUXEXPO, embodies the values of reliability and efficiency recognised by all, as well as the local anchorage of the company. The second, THE BOX, embodies the location of the event. The notion of BOX is consolidated by the parallelepiped which frames the logo. The third, the words BUILDING ORIGINAL EXPERIENCES, embody the event and the emotions that emerge from it.
According to Morgan Gromy, COO of LUXEXPO THE BOX: "The new logo aims to convey the company's values, project it in the future, distinguish it from its competitors and attract the attention of new organisers and visitors.By becoming LUXEXPO THE BOX, the company clearly shows that it is a container for content. This box, the container, comes alive and animated by its content, events, projects, visitors and fans.”
These transformations accompany the launch of thebox.lu, the new website at the service of the organisers that is entirely dedicated to the public.
The first event that will take place under the new identity will be ‘Spring break’, from 22 to 26 March, an echo chamber that allows the public to preview Spring trends in a new atmosphere. For the occasion, LUXEXPO THE BOX will inaugurate its new car park, which will double the capacity of reception of the site.
