Catherine Baflast, incoming Managing Partner of PwC Legal; Credit: PwC Luxembourg

PwC Luxembourg has announced the arrival of a new management team to deploy the "PwC Legal 2025" strategy; Catherine Baflast is set to take over as Managing Partner as of 1 October 2021.
At the end of her mandate at the head of PwC Legal, the time has come for Cindy Arces to hand over the reins to Catherine Baflast. This succession and change in governance has been prepared for several months.
On her departure, Cindy Arces said: "I am proud to have planted the PwC Legal flag in Luxembourg with my partners. In the very particular context we have been experiencing for the last eighteen months, the firm has shown resilience and has been able to structure talented teams around targeted growth objectives. [...] I am very pleased that Catherine will succeed me in implementing the strategy we have developed. [...] I have full confidence in the ability of the new management team to anchor the firm in the Luxembourg business law market on a long-term basis”.

To be successful in the market and embody its vision, PwC Legal acknowledged the need to accelerate the deployment of its strategy and work on the following three areas:

  • focus its service offering on matters that positively contribute to the success of its clients and maximise the strengths of the PwC platform;
  • develop its employees and enhance their careers by promoting the idea of the lawyer-entrepreneur, a legal professional and business advisor fully involved and aware of their clients' growth projects;
  • accelerate the digitalisation of the firm to serve its clients with greater efficiency and collaborative exchanges.

To execute this roadmap, Catherine Baflast, who has worked at the firm for more than two decades, will be able to count on an experienced partnership, at the strategic level, aware of the challenges of the transformation of the market and the profession.

On a more operational level, Ms Baflast will rely on a streamlined and strengthened management team fully mobilised to implement an ambitious action plan. In this respect, her first decision was to appoint Audrey Rustichelli as Deputy Managing Partner. With a solid knowledge notably in the Luxembourg market and a talent for development, Ms Rustichelli will assist the new Managing Partner specifically on issues of business development, branding and marketing.
"I am delighted to be able to write a new chapter in the history of our firm as managing partner, surrounded by a management team with proven experience. Together and with our employees, we share a common vision: to make PwC Legal an innovative firm, to develop the concept of "lawyer-entrepreneur"— a source of added value for our clients and motivation for our people — and to be at the forefront of digitalisation. We will be committed to increasing the skills of our teams in terms of digitalisation and will continue to place the human element at the heart of this transformation", commented Catherine Baflast. "Faced with a complex problem, PwC Legal's mission is to find solutions for our clients that are outside the box. Excelling in the art of thinking unconventionally makes our clients go further and stronger. Perhaps this is the true meaning of innovation in business law? I know that I can count on a team with a strong entrepreneurial spirit, committed to providing excellent service and taking that famous step aside to help each of our clients overcome complexity”.