(L-R) Eric Thill, Luxembourg's Minister for Culture; Yuriko Backes, Luxembourg's Minister for Mobility and Public Works; Roland Fox, Director of the National Road Administration;
Credit: MCULT
As part of efforts to strengthen the visibility of the Luxembourgish language in public spaces, Luxembourg's Minister for Culture, Eric Thill, and the Minister for Mobility and Public Works, Yuriko Backes, visited the National Road Administration's workshop on Thursday 11 December 2025 to view the new bilingual welcome signs being installed near the country's borders on motorways, an initiative led by the Ministry of Culture.
In addition to the existing bilingual signs at town entrances and on train platforms, these new signs will now welcome and bid farewell to people arriving in or passing through the Grand Duchy, in Luxembourgish and in the language of the respective bordering country.
This initiative currently covers eight signs on the A6, A3, A13 and A1 motorways. Additional signs on several national roads will be added at a later stage.
Beyond serving as a courtesy to welcome people to Luxembourg and thank them for their visit, the signs highlight that Luxembourg has its own language and is multilingual - an important part of the cultural identity of the country and its inhabitants, according to the authorities involved.
During this visit, Minister Thill emphasised: "With the Luxembourgish language action plan of 14 December 2022, the government is committed to making Luxembourgish more present in everyday life. With concrete actions like this, we are not only making our language more visible but also more accessible to everyone."
Minister Backes stated: "When we welcome tourists, cross-border workers and international guests in our language with a warm 'Wëllkomm' at the border or at the train station, we simultaneously emphasise our identity and our openness to the world. In a country where so many languages meet daily, Luxembourgish remains a bridge in a vibrant, multicultural and tolerant society, where everyone should have their place and feel at home."
The signs, bearing the signature of "Promotion de l'image de marque" (nation branding), better known under the "LuXembourg - Let's Make It Happen" initiative, are displayed in two of the three official administrative languages - always Luxembourgish paired with the language of the respective border country. They are now visible on the respective motorways.
