As part of its new anti-smoking campaign, the Ministry of Health yesterday announced that it has launched a contest on Facebook, titled "Tous Gagnants" ("Everyone Wins").
The competition will last until the 7 July 2015, with the goal of promoting the benefits of a smoke-free lifestyle.
To participate, users are invited to invent a phrase that begins "A gagner..." (to win...)", which then lists a benefit of stopping smoking. A jury will select the best proposal and the winner will receive the opportunity to work on the next anti-smoking campaign with the Ministry of Health.
With the help of a specialised agency, the winning phrase will become the official slogan of the campaign, with the creator's name appearing on campaign posters in September 2015.
To enter, please visit http://tousgagnants.lu
Poster Credit: Luxembourg Ministry of Health
