The American Chamber of commerce in Luxembourg (AMCHAM) is organising a Nation Branding Seminar on Wednesday 25 October 2017 from 19:00 at the Hotel Parc Belair (Ave Marie-Therese, Luxembourg-ville).
The event will comprise an evening discussion with Sasha Baillie, Deputy Chief of Staff to Luxembourg's Deputy Prime Minister at Ministry of the Economy, on the subject of "Nation Branding".
Luxembourg is a great place to live, work and raise a family. It is also a great place to locate an international company looking for a European headquarters. So, how do we deliver these messages to companies and people who we would be interested to attract to come and settle in Luxembourg? We need a Brand that smartly promotes Luxembourg.
So, do you know the Luxembourg Nation Brand? What is it, how was it developed, what is it intended to convey, who was involved in making it, does it work?
Fill out our survey here: https://www.surveymonkey.com/r/D3WRXFJ
AGENDA
18:30 - 19:00 Registration
19:00 - 19:05 Welcome by Paul Schonenberg
19:05 - 19:30 Keynote by Sasha Baillie
19:30 - 20:30 Q&A with audience participation
20:30 Cocktail Reception
The cost to attend is €36 for non-members. To register and find out further information, see www.amcham.lu
