When it comes to making financial choices, it’s obviously important to understand what you’re choosing, but it’s also vital to know why you’re choosing it. What are the deeper reasons behind our financial behaviour and choices.
This is why ING together with other experts (Microsoft, Dimension Date, EMC 2 and CEPR) initiated the Think Forward initiative.
The Think Forward initiative is basically a multi-year movement bringing a range of experts and research to find out how and why we make financial choices.
We live in a time where people are more and more expected to look after themselves, set their own goals, be self-reliant and therefore rely less on the welfare state. In other words, people are expected to gain mastery over their lives, become more empowered. But how do empowered people in Europe really feel?
Bridging the empowerment divide is the latest report commanded by ING in the context of the Think Forward Initiative and I wanted to share it with you.
