Sources Rosport has launched a new peach-flavoured soft drink, Pom’s Piisch, a brand new drink that manages to blend apple juice, peach juice and sparkling mineral water.
Since launching Rosport Pom's in June 2012, the thirst quencher of Sources Rosport that combines the unparalleled taste of apple juice and the cool naturally sparkling mineral water from Rosport, the drink has achieved much success.
A market research for Sources Rosport that was conducted in June 2015 confirmed this success as it notes that no less than 4 out of 5 people who reside in the Grand Duchy already know the Rosport Pom's brand, and more than half (55%) of the population has already consumed the drink.
With this growing success, Sources Rosport tested other flavours, with peach the over-riding winner. After several months of laboratory tests, the proper formulation was found and the concept of the new product was developed.
Pom's Piisch succeeds in marrying the sweet and refreshing taste of juicy peaches and the timid acidity of apple juice into a delicious drink, enjoyed by young and old alike. Its bright golden colour immediately makes one think of warm and sunny summer days.
Available in 100% recyclable PET bottles, Pom's Piisch is produced from natural ingredients without added sugars and is naturally rich in calcium and magnesium. All Pom's products are certified vegan and gluten free.
At the same time of the launch of the new Pom's Piisch, other products in the Pom's range will experience a makeover of the packaging and are able to adapt to the new visual identity that Rosport implemented at the end of 2014.
Now available in many supermarkets and convenience stores, as well as drinks shops, Pom's Piisch comes in 50cl PET bottle as well as in 6-packs.
