A new point-of-sale payment method will now be available to Auchan Luxembourg, Digicash Payments and BGL BNP Paribas customers, merging a payment and loyalty programme.
The new solution, connecting mobile payment and loyalty programme, is available from the Auchan Kirchberg supermarket from 1 September 2015, allowing customers to pay with their smartphone using their bank's Digicash app and linking it to their Auchan fidelity card.
With the new solution, customers will no longer need to show their Auchan card at tills to earn points, as reward will be automatically transferred via Digicash to the account. This is expected to reduce the time spent at the till, as well as the number of actions required.
Digicash beacons have been installed at Auchan tills in order to allow contactless mobile payments to be made via Bluetooth Low Energy (BLE) and NEar Field Communication (NFC) technology.
"This fantastic technological step forwards means that we can consider using other applications linked to our business activity with the aim of improving the quality of service and making shopping more enjoyable for our customers," commented Marc Gueuzurian, Director of Auchan Kirchberg supermarket.
"It was only natural for us to be involved in this partnership," continued Kik Schneider, Member of the BGL BNP Paribas Management Board and Head of Retail and Corporate Banking in Luxembourg. "This mobile payment solution fits in perfectly with our bank's aim to continually improve our range of products and services and to digitalise our payment methods. Additionally, the Digicash payment app is linked to the bank's Premium Benefits loyalty programme, which allows our customers to build up their kitty and enjoy a large number of extra-banking services".
Raoul Mulheims, CEO of Digicash Payments, cited the solution as a "significant milestone in the evolution of the Digicash product. Our aim is to position Digicash as the 'best in class' in all payment contexts. After having rethought bill payments and on-line payments, through this ambitious approach we are providing a relevant response and real added value to payment in large retailers".
The companies also announced the launch of a daily contest to win the contents of two shopping trolleys. This will take place from 14 to 26 September 2015 and will only be available to customers who have paid for their purchases at Auchan using the new BGL BNP Paribas Digicash app.
Photo by BGL BNP Paribas (L-R: Kik Schneider, BGL BNP Paribas; Marc Gueuzurian, Auchan Luxembourg; Raoul Mulheims, Digicash Payments)
