A new White Paper released by SES S.A. on Tuesday has detailed the satellite operator's strategy in video, deeming the use of a hybrid network the solution to meeting the high quality video demands of today's viewing public.
The White Paper, published at its Investor Days event on Tuesday, is entitled "Satellite Captures the Wave of Video Growth" and addresses SES' acquisition of Tel Aviv-based digital media services company, RR Media. SES' intent to merge RR Media with SPS, its media services subsidiary, was announced earlier in 2016.
"The new company will support over 900 customers, 440 playout channels, 1,000 TV channels, and over 100 VoD platforms including Netflix, Amazon iTunes and Hulu," SES wrote. "Technical infrastructure such as data centres, plyouts, and teleports will be managed across the globe."
SES also outlined the value of a hybrid satellite/terrestrial network in response to changing viewing behaviours globally.
"Delivering one HD movie via terrestrial broadband to 2,500,000 viewers could cost thousands of euros. This compares to around EUR 10 to deliver one HD movie over satellite to a countless number of viewers, limited only by the boundaries of the satellite footprint," the White Paper explained. "This demand for quality and the delivery methods it requires is a key factor that makes satellite vital to the success of the future video landscape."
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