The brewers of Diekirch beer are proud of their Luxembourg roots and are very committed to the values that unite all communities living across the country; Friendship is one of those strong values.
In the lead-up to the FIFA World Cup in Brazil Diekirch has announced details of a Coupe de l’Amitié (Friendship Cup) which began on 19 May and will continue until 15 June.
Those wishing to participate can register online at www.MyDiekirch.lu. The challenge is to respond correctly and quickly to 5 questions about one's closest friends. Eachday, a "Strongest Users" rating is established and allows the fastest player to win 5 crates of Diekirch beer. To participate in the final phase of the competition, players must form a team of 5 friends and explain how they are the best team of friends in the world. After the competition, a jury will select the friendship champions who will then win prizes as well as have the privilege of being the "stars" of the next Diekirch advertising campaign.
