Multinational law firm Pinsent Masons has announced that it is spearheading the annual toy drive "Supporting Young Lives" to support vulnerable and disadvantaged children as the firm gears up to mark World Children's Day 2022 (20 November).
Taking over the action for this ninth edition, the firm is leading the annual toy drive, formally called "Wildgen 4 Children", collaborating with local organisations including Michel Greco, the CFL, Kaempff-Kohler and Pall Center. This year, 32 Luxembourg-based businesses will participate, setting up collection points in their offices and encouraging their people to donate toys, puzzles, books, board games, consoles, video games, sports and school equipment, bicycles and scooters (new or second-hand) to be distributed to the children most in need and who are grappling with challenging life situations.
Public collection points will also be open from 14 to 28 November 2022 with the donated toys sent to a total of ten charities based in Luxembourg and the Greater-Region, on the basis of the needs expressed.
Luxembourg office head at Pinsent Masons, Michel Bulach, said: "We're proud to support this important initiative which has helped support so many children over the years. At Pinsent Masons we are dedicated championing change and making business work better for people. Helping children and young people thrive and flourish is critical and sadly access to the support for those most in need can be lacking. This toy collection is another way for charities to be able to connect with children, providing some happiness through play".
Supporting Young Lives continues the initiative launched in 2014 by legacy firm Wildgen with six companies and nine charities participating. Last year, the initiative collected 66m3 for more than 3,000 young beneficiaries.
Michel Bulach added: "It’s heartening to see the initiative live on and grow from strength-to-strength each year and to see so many more businesses engage with this. This demonstrates the generous spirit of our community in Luxembourg, and we are hopeful that donations levels will continue to be high".
Public collection points:
