Luxembourg Launches New Training for Luxembourg Tourist Guides to Maintain ‘Key Role’

On Friday 7 November 2025, Luxembourg’s Minister of the Economy, SMEs, Energy and Tourism, Lex Delles, presented a new basic training course for future tourist guides in Luxembourg, developed in collaboration with the House of Training.

The Ministry of the Economy stated that this training course forms part of its ambition to strengthen the quality and visibility of Luxembourg’s tourism sector, professionalise it and highlight the essential role played by tourist guides in promoting the country and its cultural, natural and historical assets.

Minister Delles said: “Our tourist guides play a key role in the experience of our visitors. Thanks to their knowledge, anecdotes and passion, they convey a lively and authentic image of Luxembourg. With this training programme, we want to give anyone interested the tools necessary to start this enriching activity and contribute to raising the profile of our destination.”

According to the ministry, the new training course, lasting approximately 25 hours, combines an online module (e-learning) with classroom-based courses, following the blended learning principle. Participants will acquire knowledge of Luxembourg’s geography, geology, history, culture and economy, address cross-cutting themes such as accessibility and group management and meet key stakeholders from the tourism sector.

The course is offered in four languages (Luxembourgish/German, French and English) and is open to anyone interested, with no prerequisites.

Registration is now possible via the House of Training website.

The ministry highlighted that the launch of this course is accompanied by the publication of the digital platform Tourism Academy, which forms part of the coalition agreement and was developed in collaboration with the Luxembourg Media and Digital Design Centre (LMDDC). The platform will gradually bring together additional training modules aimed at all tourism stakeholders, covering topics such as sustainability, communication and digital tools in active tourism.

To promote the programme, the Ministry of the Economy has launched a national campaign featuring three guides — Tessy Klopp Sowa, Jutta Kanstein and Jerry Kirtz — representing the diversity of profiles and experience within the sector. Tessy Klopp Sowa, guide at the Schengen Museum and the Regional Tourism Office of the Moselle, shared her experience and highlighted the advantages that the new course offers for her guiding activity during the press conference.

The ministry has also created a logo as a quality label to confirm the expertise and training of tourist guides. A “Guides’ Day” will take place in 2026 in order to encourage networking and the creation of a strong and united community supporting tourism in Luxembourg.

According to figures from Luxembourg for Tourism, approximately nineteen per cent of visitors take part in a guided tour during their stay, representing more than 1,000,000 people per year (including tourists staying overnight and day visitors). The data also shows that these visitors are more satisfied with their stay (ninety-four per cent compared with eighty-seven per cent), recommend the destination more frequently (seventy-seven per cent compared with sixty-seven per cent) and express a stronger desire to return for a longer stay (forty-eight per cent compared with thirty-nine per cent).

Minister Delles concluded: “These figures clearly show that guided tours enrich the experience of our visitors and contribute significantly to Luxembourg’s positive image as a tourist destination. Supporting this activity therefore means directly investing in the quality of our welcome and in the satisfaction of our guests.”