FLOW project by Laurent Daubach;
Credit: Cercle Cité / Iyoshi Kreutz
Cercle Cité, which is currently closed to the public as part of COVID-19 restrictions in Luxembourg, has announced a new project aimed at supporting independent Luxembourgish graphic designers.
As a result of its closure, Cercle Cité has had to come up with new ways of sharing visual creation, keeping some contact with the public and communicating other than through its exhibitions. The new project "FLOW" aims to support and offer a creative space of expression to independent Luxembourgish graphic designers.
In response to this project, graphic designers Laurent Daubach, Designer's collective, omniscientbeing and Michel Welfringer have created a series of posters to be displayed on the hoarding around construction sites in Luxembourg City and its surroundings.
The name of the FLOW project refers to the movement and impermanence of the world, especially during this unprecedented period. The display is imbued with a strong urban identity and enjoys powerful visibility but remains ephemeral, takes hold, is exposed (to passers-by and bad weather) and disappears to make way for the next.
The graphic designers Laurent Daubach, Designer's collective, omniscientbeing and Michel Welfringer had carte blanche on the title FLOW. They have four A1 posters or six A2 posters, free to choose their format and to dictate the way in which the posters are pasted on the hoarding. They began putting up the posters in mid-December, with the help of service provider André Depienne.
Laurent Daubach explained how FLOW immediately made him think of the famous lyrics of the Beastie Boys: "Let it flow, let yourself go, Slow and low, that is the tempo". Having missed live music during this period, Mr Daubach created a festive series of four posters and four musical styles.
Meanwhile, "Quarantina" is a fictional country imagined by Linda Bos and Runa Egilsdottir, where sea currents and topography recall the ups and downs that marked 2020.
Representing a stream of water passing from calm to turbulent, the FLOW project of omniscientbeing is the action of facing chaos in order to overcome it - a message of hope in the face of the current situation.
Inspired by the patterns of maritime flags and the colours of Murakami, Michel Welfringer's playful project takes shape thanks to the links that are created between the formats during the collage: the individual poster is erased to compose new sets. Scattered in the posters are QR Codes which can be scanned to extend the experience.
FLOW can now be viewed on the hoarding around construction sites in the Luxembourg capital and its surroundings.
