LuxBrands Conference

Speakers :

     • Christian Meyers (OBPI)

     • Véronique Filip (Senior Manager, DELOITTE)

     • Julie Marizien (Consultant, DELOITTE)

     • Daniel Bô (Owner, QUALIQUANTI)

     • Florence Pichon (Director of Sales & Marketing, PARK INN by Radisson)

     • Olivier Laidebeur (Directeur Département Marques & Modèles, OFFICE FREYLINGER)

     • Dominique Crassaerts (Owner, DISTINCTIVE IP)

     • Vincent Wellens (Head of IP/ICT & Commercial, NAUTADUTILH)

Panel Moderation: Marina Hellé (Retention Manager, TANGO)

The panel will address the following topics:

• How to reposition your brand at the center of the buying decision?     

• What are the key pointss of a content strategy?     

• How to integrate a new brand in Luxembourg?     

• Enhance brands by licensing: what are the best practices and pitfalls?

• The use of trademarks: What are the criteria? What is a genuine use? Sufficient use? What is evidence of use? What is good cause?     

• What is the importance of protection outside intellectual rights in a branding strategy?

Venue: Espace Namur, Luxembourg-Hamm

Organiser:

Price: €150 ttc, dinner included (free with sponsor's invitation)

Ticketing: www.luxbrands.lu

URL: www.luxbrands.lu

Info:

Price: 0

Reservations: 0