Kicking off Pride month, Luxair has teamed up with Luxembourg non-profit Rosa Lëtzebuerg to convey a message of inclusiveness across Europe.
On 1 June 2021, Luxair unveiled the new special livery of its De Havilland Q400 aircraft, registered LX-LQC, in the colours of the rainbow, designed in partnership with Rosa Lëtzebuerg, a local non-profit association which has been actively fighting for the rights of the LGBTIQ+ community since 1996. The fuselage and cabin interior decoration now bear the colours of the pride flag as part of the "Be pride. Be Luxembourg" campaign. The LX-LQC will make its first flight on 1 June to Ibiza.
The new livery is the most visible part of a partnership that aims to raise awareness on this subject. The first step of this collaboration consisted in organising internal seminars to enable Luxair employees to become aware of and identify the factors of discrimination and to act against it. Through this partnership, Luxair aims to continue to develop, both internally with its employees and externally, a more inclusive and welcoming culture.
Luxair is also launching a range of products to commemorate Pride month and is inviting everyone to wear the Luxair colours for Luxembourg Pride Week, which will take place in Esch-sur-Alzette from 3 to 11 July 2021. Merchandise includes mugs, thermal bottles, T-Shirts, pins and "remove before flight" keyrings. The products will be available from 2 June 2021 in Luxair Travel Stores, in the departure hall at Luxembourg Airport and in Munsbach (25 Rue Gabriel Lippmann). All profits from these sales will be donated to the Rosa Lëtzebuerg association.
Tom Hecker, President of Rosa Lëtzebuerg, commented: “We are extremely pleased that Luxair has taken the initiative and consulted us to not only increase the company's internal policy on acceptance of queer employees through discussions and workshops, but also to implement various approaches to improve customer service at the same time". He continued: "Furthermore, with an aircraft that will be visible in the Pride colours at home and abroad for several weeks, a visible sign of the openness of the company as well as of Luxembourg will be set”.
Gilles Feith, CEO of Luxair, added: “With our Q400 LX-LQC we give visibility to this Luxembourg association and to the Luxembourg Pride Week. Thanks to this new livery, Luxair will spread the importance of inclusiveness, which is a fundamental value of our society, in the destinations served by the Q400 and much further afield. With this new design, I invite our employees, customers, partners and suppliers to open their hearts and minds and be authentic. Authenticity has a positive effect on our personal satisfaction, performance and commitment. I believe in diversity, equality and inclusion... being accepted for who we are should never be complicated".