On Wednesday 10 June 2026, Luxembourg’s Directorate for Consumer Protection announced that the law strengthening consumer protection against misleading information in the context of the ecological transition has entered into force.
The directorate said that the law transposes Directive (EU) 2024/825 into national law, with the aim of providing consumers with better information and promoting more sustainable consumption patterns, and the new legislation seeks to ensure that consumers have access to reliable, understandable and verifiable information at the point of purchase, thereby enhancing market transparency.
The directorate detailed that the law introduces a stricter framework governing commercial practices. Businesses will now be required to substantiate any claims relating to the environmental, social or sustainability characteristics of a product or service. Statements such as “environmentally friendly”, “sustainable” or “climate neutral” must be based on objective and verifiable evidence. The legislation also regulates the use of sustainability labels in order to ensure their credibility and avoid any confusion for consumers. More broadly, it aims to prevent misleading practices, particularly those relating to product lifespan or certain forms of premature obsolescence.
In addition, the law strengthens the information obligations placed on businesses. It provides for improved access to information on product durability, repairability, recyclability and guarantees, enabling consumers to compare offers more easily. In this context, a harmonised European label will be introduced to identify commercial durability guarantees that go beyond the legal minimum requirements.
To support the implementation of these new provisions, the Directorate for Consumer Protection is developing information tools for businesses. Accordingly, the “Guide for Businesses” will be supplemented by a dedicated factsheet covering these new rules during summer 2026. Detailed guidelines, together with a glossary, will also be published in autumn 2026 following the first phase of analysis of businesses’ needs.
Luxembourg’s Minister for Consumer Protection, Martine Hansen, declared: “This law represents an important step towards ensuring more transparent information and strengthening consumer confidence. The guidelines, developed in consultation with businesses, will be made available to professionals in order to provide practical support for the implementation of these new rules. The Directorate for Consumer Protection is therefore positioning itself as a partner for businesses that wish to contribute actively to reliable information and stronger consumer protection.”
Further information can be found at: https://gd.lu/35PfW
