Credit: The Loupe

The Luxembourg-based marketing company "The Loupe" has announced it developed a design for T-shirts featuring a new slogan about the Grand Duchy, to support the volunteer-produced talk show "Expat Stories" on Radio Ara.

"People often say in Luxembourg: 'you need to know someone who knows someone,' which has a bit of a negative connotation. We wanted to change that and turn it around. With the help of the visual, we would like to give this phrase a new meaning," said designer Maria Artamonova.

The t-shirt design depicts figures of people forming a map of Luxembourg, while uplifting each other.

“I know someone who knows someone” may thus become a slogan for a community of people from different backgrounds and countries living together, supporting each other to thrive. This corresponds to the spirit and the initial idea of the show, the company noted.

Listeners can buy a T-shirt to support Expat Stories, which is produced by volunteers and airs every second Saturday at 15:00. Over the last two years, 47 episodes have been produced.

"We welcome prominent representatives of the Luxembourgish expat community onto our stage. Through their personal anecdotes and insights, we aim to showcase the diversity of backgrounds, talents, and perspectives of our guests. We will explore their experiences of living in Luxembourg, focusing on the most interesting milestones and unique aspects that make each guest special," states the description of the show.

During the past two and a half years, many prominent personalities in Luxembourg have been guests on the show, including: Fabio Morvilli, President of the Italian-Luxembourgish Chamber of Commerce, Madhumalti Sharma, Founder & President Workshop4Me, Charles-Louis Machuron, media entrepreneur, Marin Njavro, Co-Founder at Luxembourg School of Business and Simône van Schouwenburg, Head of Expat Services and business development at BCEE Spuerkeess, among others.

The T-shirts (and other related merch) are available on redbubble.com from €18.16.