From Tuesday 15 November 2016, TUKI will launch its first crowdfunding campaign on Indiegogo (www.indiegogo.com), one of the biggest crowdfunding platform in the world with 15 million visitors each month and projects coming from 223 countries.
The Luxembourg-based start-up specialised in the production and distribution of premium exotic fruit juices from Colombia aims to raise at least €50,000 ($ 55,000) in approximately 30 days.
Become THE premium fruit juice brand
“We have been distributing our fruit juices in Luxembourg and in the Greater Region for two years”, explained Harald Sven Sontag, business development manager. “From the beginning, we have received a very good response from professionals and final consumers. Now, we want to go a step further and become THE premium exotic fruit juice brand in a lot of countries and – why not? – in the world. But, for this, we need funds and that’s why we launch this crowdfunding campaign.”
The goal is ambitious but TUKI seems to have everything in hand to succeed. “First of all, our products are unique”, said Harald-Sven Sontag. “We are the only ones to offer in bottle and with a homemade quality an exclusive range of 5 flavoûrs, still unknown in Europe and North America: lulo, mango (sweet mango), maracuya (passion fruit), mora (Andean blackberry) and guanabana (soursop). Each bottle contains the juice of one fruit with an outstanding quality thanks to a revolutionary technique: the cold pasteurisation technique or High Pressure Processing (HPP). In contrast to traditional fruit juices, even premium juices, TUKI juices are not subject to a heat treatment and keep the vitamins, the taste and the flavor of freshly squeezed juices for more than 60 days!”
10% of the funds to the Shakira foundation
Another originality of TUKI is its social impact. “All our fruits are directly imported from Colombia. By doing so, we give support to small Colombian producers. With our products, we also want to give a more positive image of Colombia, where my wife and myself come from”, added Harald Sven-Sontag. “Moreover, 10% of the funds raised during the campaign will go to the Pies Descalzos (Bare Feet) Foundation. This non-profit organisation, founded by the famous Colombian singer Shakira, aims to aid low-income children from Colombia through education and give them a future.”
Personalised gifts and compelling language
“Combined with the originality of the products, this social aspect will appeal the audience”, analysed Stéphane Etienne, CEO of Hypallages (www.hypallages.com). Specialised in content marketing, influencer marketing, social media and crowdfunding campaign, the company helps TUKI to raise funds online. “In addition, the type of crowdfunding used by TUKI is a reward-based crowdfunding. In return of their support of the project, contributors get one or several gifts. Whenever possible, these gifts have been personalised and refer to Colombia and quality crafts. Last but not least, we have mobilised the TUKI community around the project via social networks, word-of-mouth, emailing and influencers with a language carrying values, catchy and compelling."
“We place great hopes in this campaign”, concluded Harald-Sven Sontag. “It’s a wonderful project where everyone wins: Colombian producers, Shakira foundation, backers and… consumers. TUKI products are not only delicious and unique fruit juices but intrinsic properties of the fruits have a positive impact on health. TUKI fruit juices are 100% natural, free of preservatives, additives and dyes.”
