MarkCom, the professionals association in the field of Marketing and Communication, today announced to addition of three member agencies to its network.
The agencies Vous, Angels and FrameArt have been integrated into MarkCom in its bid to further develop its areas of expertise.
"We are very pleased to welcome these three agencies which fit our membership criteria and our ethical regulations," announced Netty Thines, President of MarkCom. "Furthermore, the integration of these new members follows our development policy. Our medium-term goal is to recruit, besides full services agencies, agencies specialised particularly in digital, event, or audiovisual production."
The news arrived in conjunction with a campaign launched by MarkCom to promote and explain the added value of working with an agency.
"It is important to us to show that communication is a profession which is becoming more complex and specialised in that consumers are increasingly aware and demanding, the multiplications and specialisation of channels and tools of communication and technology which are changing at lightening speed and which allow 24h/24 availability," continued Françoise Reuter, Vice-President of Markcom. "Therefore, communication assistance from experts is more useful than ever. Unfortunately, we still see too often that the relationship and the company lacks trust and transparency, and that the agency is regarded as a mere supplier, and not as a true partner. However, advice and strategic support are becoming an integral part of any communication project".
The company additionally announced that a study tour to Antwerp has been planned following the Marketers show. On 26 January 2016, the Creativity Camp will be held for the second time.
"For 2016, we aim to meet our customers more in order to explain working with our agencies," concluded the president.
