Goodyear, a tyre manufacturer with an "innovation centre" in Colmar-Berg in Luxembourg, has announced the launch of the third generation of its award-winning all-season tyre range: Vector 4Seasons Gen-3.
According to the manufacturer, this latest generation tyre will provide consumers with improved snow, wet and dry performance.
Mike Rytokoski, Vice-President and Chief Marketing Officer at Goodyear Europe, commented: “Our designers and engineers faced the formidable task of improving the Vector 4Seasons Gen-2, an all-season tyre that has more awards than any other brand. We are proud to have made the best even better with the Vector 4Seasons Gen-3”.
The all-season segment is one of the fastest growing in the tyre industry. According to Goodyear, consumers who shop for all-season tyres are looking for three primary characteristics: safety in all weather conditions, excellent braking and grip in wet conditions and excellent braking in dry conditions.
Thanks to Goodyear’s Snow Grip technology, the Vector 4Seasons Gen-3 reportedly provides improved grip for better handling on snow. The large amount of sipes at the center of the tyre’s tread provide for better snow biting, improving handling on snow by 5% in comparison to the previous generation of the tyre. In addition, Goodyear’s Dry Handling technology provides strong crown and shoulder blocks that reduce the deformation of the tyre during heavy maneuvers. This delivers 5% better dry braking versus the tyre’s previous generation.
The manufacturer assured that Vector 4Seasons Gen-3 also maintains its predecessor’s level of aquaplaning resistance thanks to Goodyear’s Aqua Control technology, which uses deep and wide grooves to improve water dispersion.
The new Vector 4Seasons Gen-3 was introduced in April 2020, with 65 new stock-keeping units (SKUs) to be progressively introduced in 2020 and further SKUs to follow in 2021 and 2022. The tyre has also received a number of OE approvals, with fitments planned for later this year on vehicles such as the Peugeot 2008/3008/5008, DS3 Crossback and DS7 Crossback. Several additional Goodyear fitments for other original equipment manufacturers will follow this year.
