L-R: Bastian Jakobsen (CTO), Mathieu Volondat (Head of Sales), Daniel Antunes (Head of technologies), Antoine Granjon (CEO);
The startup Adapti, launched in Luxembourg, has raised €500,000 to strengthen its sales team and perfect its web design product.
After two years spent building and testing their product, the startup Adapti, which personalises websites, wanted to reach the next level. This €500,000 will allow the young company to reinforce its sales team and perfect the tool to make it available to the general public soon.
Adapti was born as the final MBA project of its co-founders, Antoine Granjon and Bastian Jakobsen. Originally designed as a way to use the data collected online to the direct benefit of internet users,the project quickly grew. The company was officially launched in 2016, three months after the co-founders’ graduation. Now, the tool, that can be installed on any website, allows real-time customisation for every user. Indeed, Adapti can detect and understand the tastes and habits of each user and determines the most appropriate product or service. Easy to install and to use, it uses machine learning algorithms to show the best content at the right time.
Moreover, the team has proved that their tool actually improves the performances of websites, especially in terms of conversion rate and average basket. They have already convinced big names and are proud to count Intermarché and Chevignon among their clients. Nonetheless, one of the big advantages of Adapti is that it is relevant for large as well as small websites.
As such, the team was pleased to have chosen the Grand Duchy to launch their startup: ”Luxembourg has been a remarkable test market for us because corporate executives are easily reachable. It is also easy to get known and gain exposure in the ecosystem", confirmed Antoine Granjon, co-founder and CEO of Adapti. The international expansion will be for a second phase.
