On Saturday 26 November, ING Luxembourg initiated #INGXmasMoments, a campaign that will last until 25 December.
ING identifies with campaigns that touch people and speak to the important, everyday aspects of life. They want their clients to know that they support them financially every step of the way, in life and in business.
With its new Christmas Campaign, ING wants to do more: to move and inspire people to act, to share and to care! In tune with the Christmas spirit, ING’s wish is to spread the principles of generosity, kindness and positivity.
That is why the Bank has come up with a fun and easy theme to get involved with: Christmas jumpers!
Through this Christmas concept, ING is initiating a movement that allows people to identify themselves with the Christmas spirit and with ING.
In collaboration with Unicef Luxembourg, ING launched a competition to promote the festivities and the season’s goodwill. This involves getting one of those famous Christmas jumpers, taking a selfie, and sharing it on Facebook and/or Instagram with the hashtag #INGXmasMoments.
This hashtag will capture participants’ individual moments and tie all their special jumpers together, uniting everyone for the spirit of Christmas!
For every picture with the special hashtag, ING will donate €5 to Unicef, while simultaneously encouraging everyone to donate individually. At the end of the campaign, ING Luxembourg will reward the 5 best pictures of the competition with a Wonderbox!
Emilie Higle, a fashion blogger who lives between Luxembourg and Paris, will support ING on this journey as their social media ambassador. She will be sharing her own festive photos on her blog My Little Fashion Diary.
