Credit: PwC

PwC Luxembourg has announced the agenda of this year’s PwC Cybersecurity & Privacy Day, set to take place on 5 June 2024 at PwC’s Luxembourg’s Crystal Park premises.

The day’s agenda includes several presentations, interactive workshops sessions and the top five innovative solutions selected for this year's Cybersecurity & Privacy Solution of the Year Award will compete during the pitching contest.  

PwC noted that the day’s mission is to help businesses stay “as secure as possible in a complex and dynamic digital society”.

This year's main theme will be: ‘The AI paradox: A blessing or a curse?” While Artificial Intelligence (AI) has a clear impact on reshaping cybersecurity, ensuring the protection of AI systems is necessary to avoid negative consequences, PwC noted. The increasing use of AI is driven by the availability of powerful and cost-effective computer chips, making it feasible for organisations of various scales to adopt. This trend is further pushed by the exponential expansion of digital data. As AI applications become increasingly integrated into everyday activities, their importance in cybersecurity grows significantly.

Besides, AI and the privacy of data are deeply intertwined concepts in today's digital landscape. As AI technologies become increasingly prevalent in various aspects of our lives, the handling and protection of personal data have become critical concerns. To address these concerns, robust privacy safeguards and regulations are becoming more and more important. By implementing robust privacy measures and upholding ethical standards, the power of AI can be harnessed while safeguarding the privacy and dignity of individuals, PwC stressed.

The event aims to offer comprehensive perspectives on both the benefits and the challenges posed by AI in the realm of cybersecurity and privacy. In fact, in PwC’s 27th Annual Global CEO Survey (Thriving in an age of continuous reinvention), the results showed that CEOs in this year’s survey reflect similar concerns over the potentially significant, unintended consequences that could emerge from the surge of generative AI. The survey revealed that, when it comes to generative AI, CEOs are most concerned about cybersecurity risk and over half agree that it is likely to increase the spread of misinformation in their company.

Koen Maris, Advisory Partner and Cybersecurity and Privacy Leader at PwC Luxembourg, said: “This year's event theme seems especially relevant. Cybersecurity and data protection are paramount to keep our privacy safeguarded in a world fuelled by Artificial Intelligence. We've curated a rich agenda that directly addresses this theme, featuring excellent speakers and workshops. As always, the pitching competition is a highlight of our event, and I'm excited to announce that this year, we have a diverse range of solutions being presented! It's shaping up to be an exceptional event, and I can't wait to see you there.

Participants on the day will be able to discover internationally renowned speakers, shedding light on the challenges today's sophisticated digital world is facing.

Speaker highlights include:

  • Geoff White, Investigative Journalist, Speaker and Author
  • Mika Lauhde, Senior Fellow, FIET, Private Law of Faculty of Law, Maastricht University
  • Donia El Kateb, Senior IT-Security Engineer, European Investment Bank (EIB)
  • Stan Scharnigg, Co-founder – Operations/Finance/Sales, Chunk Works
  • Herwig Hofmann, Professor of European and Transnational Public Law, Head of the Department of Law, University of Luxembourg, FDEF
  • Nico Sienaert, Sr. GTM Lead Security, Microsoft

And many others…

The complete PwC Cybersecurity & Privacy Day agenda is available at the following link: