(L-R) Oliver Müller, World Vision Germany’s Manager; Vicki Sorg, PM-International Charity Ambassador; Credit: PM-International

On Thursday 22 January 2026, PM-International announced that it will support a total of 8,000 sponsored children worldwide in 2026 through its partnership with World Vision, while increasing its annual donation to €2.88 million.

The company said the expansion will see an additional 1,400 children included in the programme, with the increased funding aimed at strengthening long-term development projects in the regions concerned.

According to World Vision, the expansion comes amid a decline in global support for children in need, with governments and institutions worldwide reducing funding for children’s aid by $16.3 billion, limiting access to food, healthcare and education for millions of vulnerable children.

Oliver Müller, World Vision Germany’s Manager for partnership with PM We Care, said: “It’s a challenging time for the humanitarian aid sector, there’s a 17% decline in donations. In the end, it’s not just numbers, it’s people! That’s why it is so important to build on such reliable partners like PM-International. With your outstanding commitment, we are continuing to give help and hope to thousands of people and we are incredibly thankful for the support.”

PM-International and its FitLine nutritional supplement and cosmetics brand have worked with World Vision for more than 20 years, supporting eight community-based projects focused on improving access to education, healthcare, clean water and income opportunities.

PM-International Charity Ambassador Vicki Sorg commented: “We can’t even imagine what these children and their families go through, and how big our impact is for them. With every FitLine product purchased, our distributors and customers give one hour of life to a sponsored child. Our Team Partners and customers are the strong partners on our side, and we want to continue being the strong partner on World Vision’s side.”

With this expansion, PM-International said it is moving closer to its stated goal of supporting 10,000 sponsored children.