Pierre Rossy, owner of Schroeder Joailliers, signs distribution contract with Willian Wang, CEO of Mandarin International Trading, and Yong Zhang, Euro-Asia business manager; Credit: Schroeder Joailliers

Luxembourg jewellers Schroeder Joailliers has announced a new partnership in Asia; Schroeder watches, jewellery and accessories will be sold in China and in Southeast Asia, including Vietnam, Laos, Burma, Thailand and Cambodia.

On Monday evening, Pierre Rossy, owner of Schroeder Joailliers in Luxembourg, signed a distribution contract for Schroeder products with new partners Willian Wang, CEO of Mandarin International Trading, and Yong Zhang, Euro-Asia business manager, who acted as an intermediary on this occasion.

The contract signing was carried out in front of figures from the Luxembourg economy, in particular Luc Frieden, President of the Luxembourg Chamber of Commerce, Marcel Leyers, CEO of Banque Internationale à Luxembourg (BIL), Wei Zhang, CEO of China Everbright Bank, Shi Na from the Chamber of Commerce and Patrick Nickels from Luxembourg's Ministry of the Economy.

The ultimate goal of this contract is the opening of Schroeder stores in Asia and to create special collections to the taste of the Asian market in collaboration with world- famous artist Song Dong.