On Monday 2 November 2026, Luxembourg-based family business AXLU announced the launch of its new website, axlu.lu, allowing customers to order customised promotional products online with prices displayed upfront.
Based in Schifflange, AXLU initially operated in the clothing sector before shifting its focus to customised promotional products. The company has now designed and developed its own website to simplify the ordering process for businesses, public bodies and agencies.
According to AXLU, ordering promotional products traditionally involves requesting a quote and exchanging several emails before receiving a price and a digital proof. The new platform aims to simplify this process by allowing customers to select products, upload their logos and view prices directly.
The website offers a range of promotional products, including pens, mugs, bottles, bags, textiles and technology accessories. Customers can choose from eighteen branding techniques available across the catalogue and select their preferred quantities. Prices include branding costs, and AXLU can convert logos that are not provided in vector format.
Following an order, customers receive a digital proof within twelve working hours. The platform also stores logos and proofs to simplify repeat orders. Customers who prefer the traditional process can still request a quote, which AXLU aims to provide within twelve working hours.
"We wanted to avoid endless back-and-forth and let our customers move fast. With this website, we are trying to bring something new to a trade that still runs largely on quotes," said the AXLU team.
Further information is available at www.axlu.lu.
