At a press event on Wednesday, ABInBev, through its Luxembourg subsidiary the Brasserie de Luxembourg, presented details of its two new beers.
The event started with the statement "Diekirch has the opportunities of a worldwide brewer, combined with the heritage and the savoir-faire of the Luxembourgish tradition".
The presentation also revealed that No Alcohol Beers & Low Alcohol Beers (NABLAB) have the strongest evolution in terms of penetration in Luxembourg since last year. In addition, the Diekirch Radler has been deemed to be a great success story.
The Diekirch Grand Cru is an ale with a 5.1% alcohol content; it is available in 4-pack cans and 4-pack mechanical bottles.
The Diekirch Christmas Beer is also an ale with a 5.1% alcohol content. It is available in November and December.
