On Wednesday, Tango launched a brand-new type of point-of-sale at Belle Etoile; more than just a renovation, this new concept invites Tango customers to discover a simple and intuitive way of communicating, tapping into the customer experience.
This new point-of-sale concept, inspired by customers, presents a totally different kind of space designed to give greater visibility to all its offers and to bring them closer to customers.
One of the main innovations is the possibility for visitors to test all products in special zones presenting a selection of smartphones and tablets, as well as their environment. Tango TV has not been left behind: customers can discover all the content and functionalities offered in a full, very large format. The Tango advisers are now even closer to customers and can guide them better in their discovery of the latest technologies available. Finally, the new concept is more dynamic, with greater use of digital displays and tools, which facilitate the administration process and make the product information even more transparent.
"With a view to guiding our customers in their approach and use of telecommunications, in a clear and simple way, we wanted to launch a point-of-sale concept that emphasises the customer experience and encourages the testing of our range of offers. This launch at Belle Etoile will allow us to obtain initial feedback on the experience of our customers, in order to adapt, if necessary, certain ideas and continue with the roll out during the course of 2016", explained Marketing Director, Luis Camara.
Photo (L-R): Maurice Groben, Sales Director Tango; Pierre Weiland, échevin de Bertrange; Claude Mihnjak, Technical Director CTO Tango; Gianni De Tommaso, Sales Manager - Consumer Business Unit Tango; Xavier Feller, Head of Channel Marketing, Intelligence and Communications Tango; Maximilien Mosson, Shop Agent Tango Belle Etoile; Manu Konsbruck, directeur de La Belle Etoile; Jean-François Willame, Managing Director Tango.
