A Satellite Monitor study conducted by SES S.A. in Ghana has shown that the Luxembourgish worldwide satellite operator now reaches two million TV homes.
This represented an 18% increase in TV homes in Ghana compared to 2014, bringing SES' overall household reach in the West African country to more than 35% of all TV homes in the country.
The Satellite Monitor constitutes an annual market research study carried out by various independent institutes under commission of SES. This has been running for over 20 years in Europe and has now been reproduced in Ghana. The study was based on 3,000 interviews, making it the first of its kind to be carried out by a satellite operator in markets where digitalisation is a key focus and a national priority.
"We view our presence in Ghana as an investment in the national broadcast landscape through supporting local businesses in their efforts to contribute to the digital siwtchover process," commented Eric Lecocq, General Manager of North, West and Central Africa at SES. "The research results show that the African market is full of opportunities, and we will continue to develop our services to support TV operators and help them grow and reach new audiences. Furthermore, the research has a huge impact on countries such as Ghana, where digitisation is a major focus."
Photo by SES
