(Below) L-R: François Bausch, Luxembourg's Deputy PM, Minister of Mobility & Public Works; Paul Hammelmann, President of Sécurité routière ASBL; Credit: MMTP

Luxembourg's Ministry of Mobility and Public Works and the Road Safety Association (Sécurité routière ASBL) have launched a new awareness campaign aimed at increasing understanding between road users.

At a press conference on Thursday 25 November 2021, Luxembourg's Deputy Prime Minister and Minister of Mobility and Public Works, François Bausch, and the President of the Road Safety Association, Paul Hammelmann, presented the new road safety awareness campaign, "La belle action", with the aim of promoting respectful interaction between all road users.

The campaign launch follows an increase in road accidents since September 2021. The awareness campaign is aimed at reminding people of the importance of simple actions and gestures in the public space in order to guarantee everyone's safety.

“It is imperative to watch over other road users and adopt the right actions at all times. Let's all try to save lives”, said Minister Bausch during the campaign presentation.

Paul Hammelmann added: "I will quote here the campaign of our French prevention counterparts: 'there are no small gestures if there are many of us doing it'. This sentence is very true for the cause that we defend, but also in the current context”.

During the press conference, seven videos were broadcast covering several themes: mobile phone distraction among pedestrians, distracted driving, use of indicators, wearing high visibility clothing, safe distance and the danger of the blind spot.

The campaign kicks off today, Friday 26 November 2021, and will be broadcast on various media: "La belle action" is available on television, radio, banners on various media sites, social media and digital screens in trams and buses.