On Thursday 5 July, it was announced that Docler Holding, a multinational IT and Media company headquartered in Luxembourg has invested in a strategic partnership with Farvest, a Luxembourg B2B marketing agency.

As a major B2B influencer, Farvest has developed a business model based on targeted digital media and networking events dedicated to business communities. Creating and nurturing ecosystems, Farvest is one of the spearheads of the MICE industry in the Grand Duchy.

With Docler Holding as an investor, the Luxembourg leading B2B agency will further strengthen its activities in Luxembourg and in Europe.

Kamel Amroune, CEO of Farvest, stated: “The market is increasingly concentrated while becoming tech. Our multi-sectoral strategy and our multi-channel activities helped us to embrace these changes positively. We firmly believe that this new collaboration will allow us to expand our footprint in Europe while increasing our technological capabilities. Docler Holding, acting as an investor, can help make Farvest a thriving European Tech B2B agency and therefore benefiting both our clients and partners.”

Karoly Papp, CEO of Docler Holding, said: “Innovation and creativity are the cornerstones of Docler Holding. Part of our business strategy is dedicated to diversification in the fields of ICT, media and entertainment.”

Marton Fulop, COO of Docler Holding, added: “Farvest is an established company in Luxembourg which shares common values with us. We’re thrilled to contribute to their development.”