Bâloise Vie Luxembourg, in collaboration with Vanksen, is launching the first digital white paper for international life insurance.
This 100% digital device will reinvent the concept of the white paper and the way to get information about life insurance, by analysing the sector in a new way through a dedicated website. More than ten chapters will be published periodically until 2020, each dealing with a specific theme relating to the different aspects of international life insurance distributed under the Free Provision of Services regime from Luxembourg. They will be illustrated with original "satellite" content to support the message, for instance computer graphics, case studies, factsheets, interviews and videos.
According to a study commissioned in 2018 by the Luxembourg Association of Insurance and Reinsurance Companies (ACA), 90% of distributors in the life insurance sector confirmed that they keep themselves informed about new developments in the life insurance market on the internet. However, they usually do not find this information on insurance companies’ websites and have thus complained about the lack of information provided on these sites as well as the lack of any digital means available to them for presenting the expertise of Luxembourg life insurance.
Based on this observation, and working closely with Vanksen, Bâloise Vie Luxembourg has developed a digital ecosystem which will revolve around the life-insurance360.com site. This platform is modern in its design and philosophy, with content written by experts at Bâloise Vie Luxembourg but also open to external contributors.
In addition, the key to the success of this site will be the symbiosis between Bâloise Vie Luxembourg and Vanksen, a collaboration aimed at benefitting the whole sector.
