During two weeks in December, AXA Luxembourg organised a charity event that has not only facilitated the participation of employees, but also helped to raise awareness of the problems of the disadvantaged in Luxembourg.
Axa's Atout Coeur team regularly plans acts of charity that the company can implement. The year ended with the last of the 12 initiatives foreseen for 2015 which invited 200 employees to participate. This is the second time that AXA chose to support the charity Stëmm vun der Strooss, which works for the social and professional integration of disadvantaged people.
Nathalie Hanck, Communications Director at AXA Luxembourg, said "We collected non-perishable food to give to those in need through the charity Stëmm vun der Strooss. Ensuring and protecting people is the heart of our business, thus helping those in need complements the mission of our company and thus also represents our core values."
Non-perishables are prized by shelters and during crisis situations in general, because they have a longer service life and require no refrigeration. Among these products, there are canned items (soups, vegetables, fruits and meat), dry products such as pasta, rice, oatmeal, and others like jam, tea, coffee, etc.
Eight representatives of Atout Coeur managed the project that collected food between 7 and 21 December at Axa Luxembourg. "We gave up internally so that everyone is aware of the initiative. We created a page on our Intranet and planned announcements in our weekly e-newsletter and emails inviting people to participate" said Nathalie Hanck. "Companies are not only business oriented, and according to their means, they must show that they are socially involved in the community to which they belong. People can help in many different ways, and it is important to remember that we can do much good with little things."
Alexandra Oxacelay, Director at Stëmm vun der Strooss, explained "Food will be welcomed by our beneficiaries, and all the products we distribute have not yet reached the expiry date. The people we welcome in our social restaurants constantly need food, clothes and very often they need shelter."
