US Ambassador Feinberg Celebrates ‘Entrepreneurial Spirit’ During Visit to PM-International

PM-International, a Luxembourg-based company that develops and distributes nutritional supplements and personal care products, announced on Wednesday 3 June 2026 that US Ambassador to Luxembourg, Stacey Feinberg, accompanied by Deputy Chief of Mission Lewis Gitter and Chief of the Political and Economic Section Allison Waters, visited its International Headquarters in Schengen on Monday 1 June.

According to the company, the special delegation visited the company to gain a personal impression of a Luxembourg-based business with strong global economic ties and an expanding international footprint, including the United States.

PM-International said was “deeply honoured” to welcome the ambassador. The visit saw the delegation meet with CEO & Founder Rolf Sorg and members of the leadership team to discuss entrepreneurship, international business development and future opportunities for cooperation. 

“I am very committed and strongly connected to the United States – not just because my wife is American,”said Rolf Sorg. “After successfully establishing our business in Europe and Asia-Pacific, the American market is the logical next step for PM-International to achieve market leadership in the development and distribution of premium products for health, fitness and beauty.”

Ambassador Feinberg delivered a keynote address to PM-International employees, in which she shared insights on entrepreneurship and leadership, with a special focus on female entrepreneurs. PM-International said her message resonated strongly with its mission of empowering people through entrepreneurship and creating business opportunities for hundreds of thousands of individuals around the world.

Ambassador Feinberg expressed her admiration for the company’s achievements and stated: “I am deeply impressed by the magnitude of PM-International and the extraordinary achievements and entrepreneurial spirit.” 

PM-International noted that the visit provided an excellent opportunity to strengthen international relationships, exchange perspectives on entrepreneurship and innovation, and identify areas of shared interest for future collaboration. It also highlighted Luxembourg’s unique role as an international business hub, bringing together companies, institutions and decision-makers from around the world.

Ambassador Feinberg said she appreciated this specific aspect of Luxembourg and described the country as “a global meeting point for entrepreneurship, diplomacy and economic cooperation”. PM-International highlighted the Grand Duchy’s international environment is one of the key reasons why continues to invest in its Schengen-based presence and its employees who contribute to the company’s success every day.

PM-International said the dialogues also echoed the company’s strong commitment to the United States. Since establishing its Americas Headquarters in 2019, the company has experienced significant growth across the continent, with recent investments of more than $22 million into a new, fully company-owned headquarters facility helping to underscore its long-term commitment to the US market, which serves as a strategic hub for the Americas region.

Caption: US Ambassador to Luxembourg, Stacey Feinberg, during a visit to the International Headquarters of PM-International in Schengen.

Credit: PM-International