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Details: The British Chamber of Comemrce is organising an evening business forum on Wednesday 17 April 2013 from 18:30 on the topic of 'Who do you think you are?'.

The forum will address how individuals and companies manage their social media profiles. It will cover how we as individuals and companies manage our online profiles - Linkedin, Facebook, etc. - both on an on-going basis and specifically when it comes to recruiting and job-seeking.

In 2013, companies are expected to use social media to recruit for over 80% of job openings. A U.S. study talks about 89% of companies sourcing applicants online. Behavioural analysis of generation Y underlines the fact that bi-directional recommendations between peers is becoming an increasingly important aspect of job hunting: 'Which job would you recommend me?'

But social media as a 'personal branding tool' is not only relevant to young people looking for their first job; it is also extensively used by people in a job looking for a re-orientation of their career or people re-entering the employment market. On the employer branding side, social media is also used to attract potential candidates.

Knowing that whoever engages in promotion tries to influence their target groups by depicting a specific attractive image, we can wonder how far social media profiles are true reflections of the underlying personality. You will always try to describe 'who you think you are', or 'who you would like to be'. Both on the demand and the supply side. So what is the true value of what is being said online and what intrinsic dynamics can be highlighted?

The event will try to put the discussion of social media use for personal and employer branding into a perspective relevant for the Luxembourg market.

What platforms are used to create dialogue? What do people or institutions say about themselves? What is the difference between personal and employer branding? How far are profiles biased or influenced by promotional objectives? How far can you trust what is being said? Is there a way to 'read' social media profiles? How can you manage social media data? Adopting a market approach where supply and demand collide, what can you do to look good? What if it goes wrong? How can you manage conflict? What is the legal basis for online reputation management?

Further details, including venue and registration, and speakers to be announced shortly.

Venue: Banque Internationale à Luxembourg Head Office, 69 route d'Esch, L-2953 Luxembourg

Organiser: British Chamber of Commerce

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URL: www.bcc.lu

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