The new Maserati showrooms; Credit: Ali Sahib, Chronicle.lu

On Wednesday 29 January 2025, Garage Intiniti Maserati inaugurated its new Maserati showroom in Bertrange-Luxembourg. 

The Italian automotive brand has been present in this showroom for two decades, having originally started with Lancia, Fiat and Alfa Romeo. The showroom's owners highlight that it marks "part of a new era for the Italian luxury brand, featuring architectural, design and retail philosophy experiences that are unique to the iconic Trident brand. Known as 'Sartoria & Officina, the remodelling of its 'concept store' forms part of Maserati's wider Corporate identity." 

The owner, Francesco Loperfido, third-generation heir to Garage Intini, shared with Chronicle.lu: "The renovation work for the whole showroom and reception took fifteen months because we had to complete it in two phases. We were never closed during this period, but we had to work in small spaces with a lot of debris and dust, which was not ideal for our clients. The front of the showroom was also closed. If you passed by last year, you would have seen a lot of construction work, and it took a really long time. This renovation represents continuity for our family business, demonstrating our commitment and trust in the Maserati brand." 

Known as their distinctive 'Fuerieserie' programme, the showroom forms the beating heart of the emblematic 'Maserati universe' that now includes a full range of new vehicles including the MC20, the reimagined GranTurismo, the brand's best-seller SUV Grecale and the full range of electric models known as Folgore. Garage Infiniti is one of the largest exclusively-Maserati showrooms in West Europe. 

In the new concept, future owners can customise their vehicle to their preferences, selecting the exterior colour, interior materials and finishes, as well as other personalised features. To enhance this bespoke experience, the showroom includes a dedicated customisation room where clients can explore various options and create a truly tailored Maserati. 

"We have completely rethought our approach to include not only display of the latest models in the Maserati range, but also a department dedicated to used cars, new administrative offices and a modern aftersales reception has also been integrated, to guarantee the best possible service to each and everyone of our beloved customers," added Francesco Loperfido.